Now that your farm is growing, you need to learn how you can sell your snails. You would want to know where to find buyers, how to keep the relationships going, make your clients happy and how to reach an even larger audience. It has never been easier to reach your potential buyers with the internet connecting the world. In this article we will teach you the basics of selling snails, snail caviar or any other snail related products you have.
Create a Brand
First, you need to make sure that your objectives as a brand are clear. You need to position your brand and if possible differentiate it. This is more simple than it sounds. For example: maybe your snails are fully-grown outdoor eating plants and are therefore free range. Maybe your location is unique. Whatever it is that makes your end products special, make sure you build your brand around it.
As soon as you plan your brand and business model, you need to build your online presence. The main and most important part is to create a website for your snail farm. Creating a website involves many steps which we cover in length here.
Do not wait to build your online presence. This is where you will refer potential clients for images, reviews, contact information and more so it is important to start it as soon as you start your farm.
Make sure you use social media to build links with businesses and customers, post photos and interesting happenings on your farm. Create conversations about your business online and use platforms to maintain relationships with existing buyers. Social media is a great tool that can elevate your site (but not replace the need for one).
As an inspiring entrepreneur and a business person, you know that getting customers and sales is the critical part. Do not wait for them to come to you. Make sure you find them wherever they might be.
Reach out to local restaurants
Reaching out to local restaurants is a great way to start selling as chefs like to source local ingredients for their menu, and who wouldn’t love to have fresh locally grown escargots on their menu? This also reduces the cost of shipping and has less impact on the environment.
Visit local (or remote) farmers markets
Visiting local farmers markets and other food markets is the easiest way to spread the word about your new business. You might meet more local businesses who would cooperate with you, or sell directly to local people.
Things to Keep in Mind
There are also big snail buyers that might be interested in purchasing your snails. This is a good option if you have a lot of snails to sell, as these buyers would buy in bulk for a set price. You can find them online, or by connecting with other snail farmers who can advise on trusted buyers they sell to.
Follow up on each sale and ask for feedback on the quality of your product. This way you get invaluable information about your snails and can include the positive feedback on your website to gain credibility.
Keep a list of buyers in a safe database so that you can contact them in the future when you have a big stock of snails. Or you might decide to surprise them with a special discount.
If you would like to start a snail farming business you can read more about it in our snail farming ebook.
Happy escargot selling!
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Wyatt is an inspiring entrepreneur. Several years ago he came across the Snail Farming business model and fell in love with the simplicity, the low carbon footprint and potential. He read every book and attended every course available on Heliciculture.