Now that you have set up a new snail farm, you might be wondering how to sell your snails to make your farm successful. As with all businesses you will need to set up a website in order for your potential buyers to find you and learn more about your snail farm and ways to purchase your snails. Your website is the first impression visitors have of your snail farming business and the ease of navigating the site together with valuable and attractive content is what will convert them into your customers, that keep on returning.
Hosting and Domain for your Snail Farming website
Find a host for your website. It is good to research what options are out there, but I’ve found the following domain and hosting providers to offer really good value for money, and is very easy to use.
We recommend using Bluehost because they are one of the largest hosting companies in the world, and they are an officially recommended WordPress hosting provider.
Another great provider is Namecheap. We use this provider for our website because they constantly great offers available and you can get a domain and hosting for 1 year for under $10.
Once you purchase a basic website hosting plan you will need to register a domain. Domain name is very important as this will define how easy your buyers will find you on the internet. The name should ideally reflect your business and maybe also location.
Content management for your Snail Farming website
Install a CMS such as WordPress. If you are already familiar with WordPress, then you know that this content management system is very useful as it basically turns your website into a blog, however at the same time it remains to look like a website to visitors. You can read step by step guides on how to install WordPress on your web host tutorials page and also if you simply search for tutorials online.
Create valuable content about snails and your other products
Start creating content! The main focus should be your story, your snail farm, snail produce & how to get in touch with you to make an order.
Add photos of your snail farm and snail produce, and write personal stories to engage with visitors. The more authentic you are the more your audience will like reading (and buying!) about your products.
Develop the content further by posting some delicious escargot recipes, interesting new techniques and tips for snail breeding, and the local fairs where you will be selling your snails. Let your readers know where they can purchase or taste your snails, which restaurants are sourcing snails from your farm and just be very approachable for any questions.
Keep your website modern, logical and easy to navigate. Users like to see a nice website with just the right amount of colour, text, photographs and useful information.
Promote your snail farm on Social Media channels
Connect with people on social media. You will need to open a Facebook page or Facebook group, Instagram account, or any of the others if you feel they will bring new audiences to your website. If you commit to create share content on social media often, this will improve the popularity and authority of your website as more links will lead to it and you can reach a larger audience by sharing your page among your Facebook friends.
Once your snail business has a visual identity make sure this is reflected on your website. Upload your official logo, use your brand colours, make it stand out. Share your vision with others and show them that you are a professional snail breeder.
Don’t forget to keep it simple, interesting and current!
Happy writing, happy selling 🙂
This post is my personal opinion based on my experience, however it also contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission if you decide to purchase the product.